Artist of the Month August 2021

John Casado

John Charles Casado (born May 30, 1944) is an American graphic designer, artist and photographer, best known for designing logos for the first Macintosh computerEsprit, and New Line Cinema, as well as numerous album covers for the Doobie BrothersCarole King, and others.

Casado was born in East Los Angeles, California. He graduated from Dorsey High School in Los Angeles and then went to the University of California at Los Angeles. He graduated from The Art Center School in Los Angeles, now located in Pasadena and called the Art Center College of Design, in 1964.

In 1979, Casado developed and designed the stencil-effect logo for women’s apparel company Esprit. In 1981, he moved to San Francisco, focused primarily on corporate work.  He designed the branding trademark of the first Macintosh computer, introduced in 1984, for Tom Hughes, Steve Jobs and Apple. Often referred to as the “Picasso logo”, its style was actually inspired by Matisse. Casado’s original drawings of the logo are archived at The Art Center College of Design. He also designed the New Line Cinema logo.

Casado’s poster for Jeanne Marc, fashion, was placed in the permanent collection of the Museum of Modern Art in New York. He has also designed more than a dozen posters for the Mill Valley Film Festival.

 
 
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