16 Aug Artist of the Month August 2021
In 1979, Casado developed and designed the stencil-effect logo for women’s apparel company Esprit. In 1981, he moved to San Francisco, focused primarily on corporate work. He designed the branding trademark of the first Macintosh computer, introduced in 1984, for Tom Hughes, Steve Jobs and Apple. Often referred to as the “Picasso logo”, its style was actually inspired by Matisse. Casado’s original drawings of the logo are archived at The Art Center College of Design. He also designed the New Line Cinema logo.
Casado’s poster for Jeanne Marc, fashion, was placed in the permanent collection of the Museum of Modern Art in New York. He has also designed more than a dozen posters for the Mill Valley Film Festival.